En
project overview
En is a matcha brand built around a single idea — that something ancient can feel completely now. The name comes from 縁, a Japanese word for the invisible thread that connects things. The design pushes against the quiet minimalism that dominates the matcha category. Dark, botanical, a little aggressive. Green because it has to be. Pink because it doesn't.
project type
Branding
year
2026
my role
Brand Designer
